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LeBeautyCo Coventry — Chenille Maruta, founder & lash artist portrait
CHENILLE MARUTA | CEO & FOUNDER OF LBC
Proverbs 16:3 — Commit your work to the Lord, and your plans will be established.

Hey, I’m Chenille — the founder of LeBeautyCo. I’m a full-time lash girlie and I work full-time in mental health… beauty and brains, okayyy!

 

I’ve got a twin sister, so it’s always double the energy, double the love. My go-to drink? A caramel frappe with no coffee (don’t ask me how, it just works LOL).

 

Lashing isn’t just a service to me — it’s a whole vibe. It’s a safe space, a confidence boost, and something I genuinely love doing. LeBeautyCo was born from my own journey of self-love, and now I’m here to help other women feel seen, empowered, and beautiful — inside and out.

lebeautycompany

LeBeautyCo is dedicated to empowering women by enhancing their natural beauty and confidence. Our mission is to provide a luxurious and personalized beauty experience through high-quality lash services, premium lash products, and professional education. We're committed to creating a safe, welcoming space where every client feels like a friend and is treated with care and respect. As we grow, our goal is to not only deliver flawless results but to also equip aspiring lash artists through our upcoming academy — building a new generation of confident, skilled beauty professionals.

lebeautycompany

WHERE IT ALL BEGAN...

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LeBeautyCompany (formally known as LashedByChen) was born from something deeply personal. Back in school, I was that girl, always in strip lashes and a full face of makeup, not because I was trying to impress anyone, but because it made me feel confident. It gave me that little extra boost to walk through the day with my head high. And that feeling? It stuck with me.
LeBeautyCompany story — studio portrait of founder Chenille
I remember thinking, “If this makes me feel so good, why can’t I help other girls feel like this too?” That simple thought is what led me to lash artistry. But as I grew in the industry, I quickly realised it was about so much more than just lashes. It was about helping women step into their confidence, build careers, and feel empowered in every part of their journey.
Wispy lash extensions Coventry — close-up client result at LeBeautyCo
LeBeautyCompany is my way of pouring that same energy into everything I do, whether it’s creating products that actually work for artists, offering education that inspires growth, or building a brand that feels like a community. I didn’t start this just to offer lash extensions, I started it to change lives, starting with mine… and now, hopefully, yours.
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